Ateme Software Contribution

This video, part of a series created for Ateme, serves as a promotion for their 100% software-based, cloud-agnostic contribution solution. To begin working on this creative, I first immersed myself in the visual world of Ateme, collecting references of their current work as a foundation for my design process. It was crucial that this film not only aligned with the established look and feel of Ateme's content but also stood out visually to effectively convey the significance of this particular product.

The focal point of the video revolves around key moments in the journey of data—from production to delivery. To capture and retain the audience’s attention, I designed engaging scenes with simple visual indicators, providing essential support for the intricate narrative. I independently designed and animated this film, keeping in mind the brand's style, colour palette, and character design, ensuring a seamless integration with their existing videos.

The success of this video was elevated through the strategic inclusion of 3D animation to accentuate the action in selected scenes. The incorporation of 3D cameras and geometry added a sense of depth and dimension. Each scene captivates the audience, complementing the narrative and simply distilling complex topics.