BOX Metadata

This project for the software company Box was designed to highlight the intelligent way their system generates and utilises metadata to create connections, while ensuring security.

The goal was to present this process in a visually engaging manner while giving audiences a clear view of metadata creation in action. This approach helped audiences better understand the process, with visuals carefully designed to complement the carefully crafted script.

I led this project through every stage - from creative direction and styleframes to storyboards, asset creation, and animation. The result was a piece that stayed true to the Box brand while being both visually captivating and highly informative.